7 Ways Your Posts Can Kill Your Social Media Strategy

These are 7 posting strategies that drive me away from Social Media platforms.

• Lack of consistency: I only hear from you when you're offering a special, or want something from me.  If I am following you, I am interested in your brand.  Keep your fans' attention by posting consistently. Take the time to commit to posting.  Even if it is once or twice a week.  
• Serial Posting: I haven't seen a post from you for over a week, and then BAM three posts in a row.  Really? I call this Social Media Serial Murder. Did all this fabulous content just come to you?  Probably not.  Pace yourself.  
• Super Selling: "Thanks for liking us, now BUY something".  Social Media is not a hard sell.  Concentrate on building a relationship, brand loyalty will come.  Remember the 80/20 rule. 80% of your posts should offer "valuable" content.  Entertain, Educate, Inform.  The remaining 20% can be used to sell.  I know you have the bottom line in mind, but if you can't keep your sales pitch in check, social media might not be for you.
• TMI:   What I mean by TMI, is very long posts.  Yes, some social media platforms allow you post short stories.  Facebook allows 60,000 characters, but the best length is around 250.  Your fan will lose interest.  Keep it short.  If you have more information you want to share, drive them to your website or to your company blog.
• Typing all in caps: I CAN'T BELIEVE THIS STILL HAPPENS. "Hi, do you mind if I shout at you?"  Enough, post like a human.
• Bad grammar and typos: It happens, just don't make a habit of it. Consistent grammatical errors and typos will have fans unliking, unfollowing and making fun of you.  
• Keeping your fans silent: What kind of a relationship only lets one person talk?  The whole idea is to get people involved.  Setting your page to limit posts by fans makes no sense.  Allowing posts might let some negative comments in, but don't you want to know what the public thinks of your brand?  The whole reason you are using Social Media is to engage with your customers and future customers.  If you put out the "Shut up and listen" vibe, they will run for the hills and give their attention and their money to someone else.

If you have any to add, post it in the comments.  I'd love to add to my list.