Page. Profile. They look similar, but they are vastly different. If you are creating a presence for your business, do not make the mistake of starting a Personal Profile on Facebook.
What's the big deal? Well, let's say you create the profile. You manage to manipulate your business name into the space where a first name and surname are normally placed. You get fans, actually they are showing up as "Friends". Next thing you know, someone reports you to Facebook for violating their Community Standards. You are not a real person, you are a business.
Profiles are for REAL people. Pages are for everything else, or real personalities, politicians, celebrities, etc. Facebook has strict guidelines for setting up a Page verses a Profile. Personal profiles have access to tons of private information from their friends. Information that your clients and customers don't want you to have. As a profile, you have access to every post, photo, and comment that they make available to their friends. I am a big fan of Mashable, but I don't want them to know what I did last night. Not cool, not cool at all.
While your business page limits you from seeing your fans private information, what you do get are insights into your fans activities, on your page. You can track the popularity of your campaigns and posts. You are using your page to build relationships, so it's important to know what your target audience likes.
If you are creating that presence on Facebook and you don't have the luxury of hiring a Social Media Professional to help you, do some basic research. If you do hire a "specialist", make sure they know what they are doing. It would be a shame for all your efforts to go down the drain.
Facebook offers step by step instructions, under Create a Page. Check them out.
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