You can have 10,000 Fans on your Facebook page and still have a fraction of the success that another page with 2,000 Fans has. How can this be? You dedicated time, energy and funds into slick offers and contests to drive those "Likes". You set a goal and you made it. Yet, you hear crickets when you post.
The secret to the Page with the smaller Fan base? Engagement. They are using creative and thoughtful content to Reach the friends of their Fans, Organically. When your Fans "Like", Comment on or Share your posts, you have the potential of reaching a significant portion of their friends. These friends may Engage your post. Increasing the Virality of your organic reach.
Increase your Reach and make your Virality soar by getting fans "Talking About This".
Put simply. Post interesting stuff on your page. People will like it, say something about it and their friends will see it. If you consistently post interesting stuff you can get these same people to become potential customers, by enticing them to join an email list or send them to your website with an occasional "Cleverly positioned sales post".
You must face the hard truth. People do not want you to shove your "product" down their throats. Build a relationship and they just might listen to you when you recommend they do or try something.
You also might be interested in:
- The Definition of Facebook's Main Insights
- How to Maximize Your Facebook Engagement
- Best Strategy of Facebook Engagement is Constant Evolution
No comments:
Post a Comment