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| Let your creative personality show. Photography by Maria Firkaly, Crazy Mutt Marketing |
When I talk to a prospective client about joining them in their journey towards Social Media Marketing success, I emphasize the use of creativity. Theirs, mine and ours.
Really, it's not hard to go "beyond the cookie cutter" in this business. All it takes is:
- A bit of an outgoing personality
- A manageable tolerance of risk
- And a whole lot of self-acceptance
If you, or the person you have "assigned" to post content on your profiles, lacks these qualities OR feel you are not allowed to use these characteristics when marketing your business.. your content will show it. Your insights will reflect it, too.
Here are 5 Tips for Creating Content with Personality:
- Describe what goes on behind the scenes. Don't always show your staff all lined up looking pretty. Get down to Business, literally. Post photos and stories telling fans your story. Be different. Be real. Tell the real stories of your customers, too.
- Be believable. If everything is always sunshine and roses, your posts and your brand will look fake. You can share the occasional bad with a twist. Tell your "turning a bad situation into a better one" stories. Let your fans see the human side of your brand. This can help them identify with you. Sharing how you manage life's speed bumps, as a business, gives you credibility.
- Give a review of a something relevant to your brand. It could be a product, a book, some research, etc. Be the expert. You are aren't you? How about on video?
- Share your community involvement. Sponsor a sports team? Do a weekly post on their season, maybe a photo of you and your staff in the bleachers or wearing team t-shirts. You support a local charity? Let your fans know why. Participating in a parade? Share a memory, let your fans choose what kind of candy you should throw. One of the beauties of being a small business owner is the sense of community you can foster.
- Have one... a personality that is. Face to face or online, your customers and fans will respond to the friendly, funny, sarcastic, witty YOU.
Want to brainstorm some ideas that are unique for your business? Let me know you want to Meet with the Mutt or email me at crazymuttmarketing@gmail.com .
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