Blogging for your Non-Profit or Business

I met up with two different Non-Profit Organizations this week.  My main goal was to help their volunteers and staff understand the importance of blogging.  I explained Content Marketing and how it relates to fundraising and community support and awareness.  These same tactics and reasoning apply to a For Profit Business.

Here are some pointers I gave:

• Content Marketing is giving your clients or donors information, education and entertainment relevant to your brand, product and services.
• Your staff and volunteers have stories to tell every day. Stories = Content
• Good Content builds validity to your cause, trust in your expertise and a willingness to donate when asked or buy a product from you.
• Not everyone is a writer and that's okay.  Everyone in your business and organization has something to contribute.  I pointed out how the Finance Director of one agency could talk about efforts to cut costs to make donated funds go further.  It doesn't always have to be a client or customer success story.. though those are great.
• You have to have a plan.  What topics will you focus on?  Who will post what?  When and How often will you post?
• Don't get discouraged.  Do keep writing posts.

You also might find these links helpful:

• How to Blog Daily
• How to write a blog post people will read