Thursday, May 10, 2012

Private Messages on Facebook

The Facebook Timeline introduced Messaging for Pages.  It is a great way to communicate with your fans.  The click away messaging, allows people to ask questions that they don't want the rest of the world to see.  They don't have to bother with opening an email, it just makes things easy for them.. and easy is good.

So check your admin section at least once a day, if not more.  Using a phone app to post to your Facebook is great and can open up opportunities for creative content.  Your private messages from your page DO NOT show up on your phone app... at least not yet.  In the mean time, you can really irritate a customer by inadvertently ignoring them.  

Facebook is a great vehicle to show off your stellar customer service skills.  Social Media is 24/7, just like your email, website or answering service.  That doesn't mean you check your page every 15 minutes.  What is a reasonable turn around for returning a customer email or phone call at your business?  The same should apply to your social media sites.  If you don't have the time to monitor your profiles, assign it or hire a professional to help you.

You can also "turn off" messaging, but isn't encouraging your fans to talk to you the whole point?  I do not recommend this option.

You don't have the time and you don't have the funds in your budget for help?  Stay away from Social Media until you have one or the other.  

Do it right or don't do it right now.


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