Planning for a Social Media Holiday: Giving Thanks

The Holidays Are Here

Are you ready?  How can you use your social media efforts to show your customers and fans how grateful you are for their support and business or organization?

Whether you are a for profit small business or a not for profit organization, you have a community to thank for existing.  Everyone wants to feel appreciated.  I have come up with some ideas to help you keep connected with your social media community through the holidays, while avoiding to appear needy.  Needy as in, "Buy, buy, buy" or "Give, give, give".  

Soliciting sales and donations are important goals and should be part of your marketing plan this time of year, but it is a sure fire way to alienate all those fans you gained during the past year.  It's all about balance and making people feel special.

Today's tip: Giving Thanks

Give them a "Thank You" gift. 

You can give a coupon for a free service or a discount. 

• Some of you can take advantage of Facebook Offers.  This is a pay per click way to give you fans (and their friends) a deal.  You may also drum up some new business this way.  You can limit how many offers to send out, but it will cost you.  So if you are on a tight budget, this may not work.  However, if you can afford it, by all means, do it!
• Insert an custom application on your Facebook page for the offer.  I use Shortstack.  It is very user friendly and most of the templates are free. You can also insert a "Share" option.  You can use this to gain new fans by posting a link to it in your email newsletter.
• Create a hidden page on your website and link your posts to it.  This is also a good option to drive business to other pages on your site.

If you are a business/organization who does not have a "product", how about:

• Host a customer appreciation day or week.  Invite your fans and customers in for a treat or offer a giveaway in house and online.
• Partner with another local business.  Offer them a "Coffee on us", etc.  This is a win/win for both you and your partner.

Tie in anything you plan with Thankful posts.  Ask you staff for positive stories from the past year and include a photo of that staff member holding a Thank You sign.  Be creative and have fun. You are forging relationships.

3 Reasons To Hide Your Status On a Facebook Page.. Or Not.

My friend Lisa Padgett, of Green Dog Graphic Design, LLC, asked me when and why a business should use the "Hide" a post option on the Facebook Timeline.

Here's my answer: As far as I know, there isn't a good reason to do so.  I'm sure there is a valid reason, somewhere out there, but I'll be damned if I could find it.

So, let's think about this. Here are some scenarios:

• You post a status and no one likes it, do you hide it?  Was it a good post and maybe no one saw it?  Leave it.  You never know, I've seen "likes" and comments on old content, months after they were originally posted.  
• It was a bad post.  Poorly written, in bad taste or may contain typos, for example.  Hiding leaves it on your activity log, which only the page administrators can see.  Should you leave it there as a reminder of what never to do again? Nah.  Delete it, or apologize in a comment and move on.  You are only human. If you just have horrible judgement on what is good content, it may be time to hand over the reins to a more capable party.
• The status post solicited negative comments.  Unless the "fan" is posting really nasty things, you are better off leaving it there.  Address the issue.  This is the real reason you are engaging your customers.  You should welcome both good and bad comments.  How else are you going to correct your downfalls or make sure the successes are repeated?

If you know of a better reason to Hide a post, please let me know.  Contact me at crazymuttmarketing@gmail.com 

Blogging for your Non-Profit or Business

I met up with two different Non-Profit Organizations this week.  My main goal was to help their volunteers and staff understand the importance of blogging.  I explained Content Marketing and how it relates to fundraising and community support and awareness.  These same tactics and reasoning apply to a For Profit Business.

Here are some pointers I gave:

• Content Marketing is giving your clients or donors information, education and entertainment relevant to your brand, product and services.
• Your staff and volunteers have stories to tell every day. Stories = Content
• Good Content builds validity to your cause, trust in your expertise and a willingness to donate when asked or buy a product from you.
• Not everyone is a writer and that's okay.  Everyone in your business and organization has something to contribute.  I pointed out how the Finance Director of one agency could talk about efforts to cut costs to make donated funds go further.  It doesn't always have to be a client or customer success story.. though those are great.
• You have to have a plan.  What topics will you focus on?  Who will post what?  When and How often will you post?
• Don't get discouraged.  Do keep writing posts.

You also might find these links helpful:

• How to Blog Daily
• How to write a blog post people will read

How are you "marketing" your Social Media Marketing

"Bird" Dog

I help small businesses with their Social Media Strategies.  I consult, train, create content, edit and build profiles.

It's awesome, I really love what I do.  

After it's all said and done, the business owner has to create change.  Great! We have a page on Facebook..but we aren't getting any fans.  

This may seem like a no-brainer, but this is what you need to do:

• Integrate   Do you have your URL's and profile names on your business cards, brochures, stationary, receipts?  Have you changed your "signature" on your email to include a link to your Social Media profiles?  
• Ask   Train your employees to encourage customers to become a Fan or Follower.  Post creative signage with a "Text: FAN (insert Facebook URL here) to 32655.  Ask your customers through email, newsletters, etc.  
• Offer  Make it worth their while to Fan or Follow.  Create a giveaway or coupon that customers can find on your profile.  Warning: You cannot make it mandatory for a "like" or comment to be used for entering a contest, it's against Facebook's rules.  You can offer exclusive coupons and offers.  Also, keep in mind that you may lose some of these fans eventually.  Some of them are just liking your page to get the offer.
• Advertise  Facebook Ads can help get you fans.  I know it, I've witnessed it, it works.  Do you have links on your website? 
• Be Social  Interact with others.  Comment, Like, Retweet, Reblog, Follow... as the business and personally.  We don't call it Social Media for nuttin'.  It's free advertising.  "Hmmm, I wonder what Crazy Mutt Marketing is all about?  I'll just click and find out".
• Be Patient  You are not a Coca Cola. You will not get 10 million fans.  You will be successful, but you have to have some patience and work at it. Give your current Fans and Followers great content and use the tips above.  

Want to get some help? Contact me at CrazyMuttMarketing.com

And... Like our page on Facebook Follow me on Twitter @CrazyMuttmMarket and get more on Tumblr

Engage Your Fans With "Tips"

The Crazy Mutt Content Challenge this week is to post a "Tip" on your profile. 

Social Media marketing is only successful if you keep people interested. One way is to provide some education or information that they will find useful and hopefully entertaining.  An easy way to do it is to offer up some helpful tips, relevant to your business.

There's a reason these people are following your business' pages and profiles. They had an enjoyable experience at your establishment or you provided them with a service they appreciated.  To them, you are the expert.  Whether your business provides plumbing services, serves ice-cream, grooms dogs or digs ditches, you have something to share.

Now I'm not asking you to give away all your trade secrets.  Think of questions you get asked the most often in your line of work.  Get creative, even a little funny.  How about a short "Do It Yourself" video?

If I owned an Italian restaurant, I might make a video on the proper way to twirl spaghetti or how to pair a wine with your meal.  The ideas are endless and only limited to your imagination.  Ask your customers in house, what advice they would be interested in hearing..then give Joe Customer the credit for the "Tuesday Tip".

What "tip" can you offer? Post in the comments!

Having trouble coming up with ideas? I'd love to help.  Contact me at crazymuttmarketing.com.

"The Mutts & Me"

You also might be interested in:

• How to twirl spaghetti

Private Messages on Facebook

The Facebook Timeline introduced Messaging for Pages.  It is a great way to communicate with your fans.  The click away messaging, allows people to ask questions that they don't want the rest of the world to see.  They don't have to bother with opening an email, it just makes things easy for them.. and easy is good.

So check your admin section at least once a day, if not more.  Using a phone app to post to your Facebook is great and can open up opportunities for creative content.  Your private messages from your page DO NOT show up on your phone app... at least not yet.  In the mean time, you can really irritate a customer by inadvertently ignoring them.  

Facebook is a great vehicle to show off your stellar customer service skills.  Social Media is 24/7, just like your email, website or answering service.  That doesn't mean you check your page every 15 minutes.  What is a reasonable turn around for returning a customer email or phone call at your business?  The same should apply to your social media sites.  If you don't have the time to monitor your profiles, assign it or hire a professional to help you.

You can also "turn off" messaging, but isn't encouraging your fans to talk to you the whole point?  I do not recommend this option.

You don't have the time and you don't have the funds in your budget for help?  Stay away from Social Media until you have one or the other.  

Do it right or don't do it right now.


These links might be useful. too:

• Messages for Pages
• Facebook Direct Messages for Pages: Can I Turn It Off.. Should I?
• Who's ignoring their customers?

3 Reasons Why I Love Pinterest and StumbleUpon

It's not because I can waste hours Pinning and Stumbling.  The entertainment value is admirable.  Okay, the addiction is almost frightening. The fact that I have Pin Boards full of recipes I will never try and scads of jokes and articles saved on my StumbleUpon profile have nothing to do with my deep rooted affection for both Social Media sites.



Why do I love them? Content with a capital "C"... and that rhymes with FREE, as in "freeing up your time". But you say, "Maria, you told us to be creative and original! What's up with that?!"  Hold on, don't get your Social Media Panties in a bunch.  Yes, be original.  Yes, be creative.  Yes, give into the dark side once in a while. 


Here's why:

• Both sites let you search within interests.  I help manage a Facebook page and a Blog for a local Dog Park.  In between original photos, Blog articles and "selling" the events and memberships, I need lots of canine related content.  Let me tell you, if there is one thing these dog lovers drool over.. it's meme's.  I search and save meme's like it's going out of style. 
• They are great place to store future content.  I have a Pinterest Board titled For the Crazy Mutts. You guessed it, I use it to store ideas for the Dog Park.  I often Stumble my interest, Dogs.  I either Like a page or email it to myself.  
• Inspiration finds me.  I don't care how creative you are, everyone benefits from a little inspiration.  Millions of creative articles, photos and stories are poured into your lap.  It gets me thinking, "I could blog about this, but I would add....", or "Hmmm, that photo is amazing.  We could do something similar with an added twist!".

Some things to remember.  If the content is not yours, you cannot use it like it is.  Make sure you include links and obtain any permissions necessary.  

Need a content game plan?  Give me a bark. Maria Firakly crazymuttmarketing@gmail.com

These finds might pique your interest, too:

• What is Pinterest?
• What is StumbleUpon?
• The Bark Side

Using Mother's Day to Increase Engagement

It's the perfect time to increase engagement on your social media profiles..Mother's Day.

Here are some ideas:

• Ask your fans to post a photo of their mom, (sweetest, funniest, craziest, etc.)
• Ask your fans to post a short story about their mom.
• Offer a coupon or special for your fans to share with mom.
• Post a photo of you and your employees mother's with a three line story.

Really, it is more than fine to work special occasions into your social media strategy.  The whole idea is to get people talking by triggering an emotion.  What's better than showing mom some love?

On that note.. here's my mom. 

My mother, Claryne.  She isn't crazy about my
Crazy Mutt's and doesn't understand anything
about Social Media.. but she makes the BEST
spaghetti sauce, can make anything grow
 and is a wonderful mom and
grandmother.

5 Tips for Creating Content with Personality

Let your creative personality show. Photography by Maria Firkaly, Crazy Mutt Marketing

When I talk to a prospective client about joining them in their journey towards Social Media Marketing success, I emphasize the use of creativity.  Theirs, mine and ours.  


Really, it's not hard to go "beyond the cookie cutter" in this business.  All it takes is:

• A bit of an outgoing personality 
• A manageable tolerance of risk  
• And a whole lot of self-acceptance 

Why?  You have to be able to start conversations, be willing to experiment and let some of who you are shine through.


If you, or the person you have "assigned" to post content on your profiles, lacks these qualities OR feel you are not allowed to use these characteristics when marketing your business.. your content will show it.  Your insights will reflect it, too.


Here are 5 Tips for Creating Content with Personality:

• Describe what goes on behind the scenes.  Don't always show your staff all lined up looking pretty.  Get down to Business, literally.  Post photos and stories telling fans your story.  Be different.  Be real. Tell the real stories of your customers, too.
• Be believable.  If everything is always sunshine and roses, your posts and your brand will look fake.  You can share the occasional bad with a twist.  Tell your "turning a bad situation into a better one" stories.  Let your fans see the human side of your brand.  This can help them identify with you.  Sharing how you manage life's speed bumps, as a business, gives you credibility.  
• Give a review of a something relevant to your brand.  It could be a product, a book, some research, etc. Be the expert. You are aren't you? How about on video?
• Share your community involvement.  Sponsor a sports team? Do a weekly post on their season, maybe a photo of you and your staff in the bleachers or wearing team t-shirts.  You support a local charity? Let your fans know why.  Participating in a parade?  Share a memory, let your fans choose what kind of candy you should throw. One of the beauties of being a small business owner is the sense of community you can foster.   
• Have one... a personality that is.  Face to face or online, your customers and fans will respond to the friendly, funny, sarcastic, witty YOU.

Want to brainstorm some ideas that are unique for your business?  Let me know you want to Meet with the Mutt or email me at crazymuttmarketing@gmail.com .

You might also like this:

• Be Quotable: The Importance of Original Content in Social Media
• Make your own cookie cutter kit
• 10 Tips for Creating Killer Social Content
• 20 Creative ideas for social media that engages with your customers

Why "Likes" Alone Aren't Enough

Yes, you need Fans.  The more people who Like your page the greater your potential Reach becomes. However...
You can have 10,000 Fans on your Facebook page and still have a fraction of the success that another page with 2,000 Fans has.  How can this be? You dedicated time, energy and funds into slick offers and contests to drive those "Likes".  You set a goal and you made it.  Yet, you hear crickets when you post.

The secret to the Page with the smaller Fan base? Engagement.  They are using creative and thoughtful content to Reach the friends of their Fans, Organically.  When your Fans "Like", Comment on or Share your posts, you have the potential of reaching a significant portion of their friends.  These friends may Engage your post.  Increasing the Virality of  your organic reach.

Increase your Reach and make your Virality soar by getting fans "Talking About This".

Put simply. Post interesting stuff on your page. People will like it, say something about it and their friends will see it.  If you consistently post interesting stuff you can get these same people to become potential customers, by enticing them to join an email list or send them to your website with an occasional "Cleverly positioned sales post".

You must face the hard truth.  People do not want you to shove your "product" down their throats.  Build a relationship and they just might listen to you when you recommend they do or try something.

You also might be interested in:

• The Definition of Facebook's Main Insights
• How to Maximize Your Facebook Engagement
• Best Strategy of Facebook Engagement is Constant Evolution

7 Ways Your Posts Can Kill Your Social Media Strategy

These are 7 posting strategies that drive me away from Social Media platforms.

• Lack of consistency: I only hear from you when you're offering a special, or want something from me.  If I am following you, I am interested in your brand.  Keep your fans' attention by posting consistently. Take the time to commit to posting.  Even if it is once or twice a week.  
• Serial Posting: I haven't seen a post from you for over a week, and then BAM three posts in a row.  Really? I call this Social Media Serial Murder. Did all this fabulous content just come to you?  Probably not.  Pace yourself.  
• Super Selling: "Thanks for liking us, now BUY something".  Social Media is not a hard sell.  Concentrate on building a relationship, brand loyalty will come.  Remember the 80/20 rule. 80% of your posts should offer "valuable" content.  Entertain, Educate, Inform.  The remaining 20% can be used to sell.  I know you have the bottom line in mind, but if you can't keep your sales pitch in check, social media might not be for you.
• TMI:   What I mean by TMI, is very long posts.  Yes, some social media platforms allow you post short stories.  Facebook allows 60,000 characters, but the best length is around 250.  Your fan will lose interest.  Keep it short.  If you have more information you want to share, drive them to your website or to your company blog.
• Typing all in caps: I CAN'T BELIEVE THIS STILL HAPPENS. "Hi, do you mind if I shout at you?"  Enough, post like a human.
• Bad grammar and typos: It happens, just don't make a habit of it. Consistent grammatical errors and typos will have fans unliking, unfollowing and making fun of you.  
• Keeping your fans silent: What kind of a relationship only lets one person talk?  The whole idea is to get people involved.  Setting your page to limit posts by fans makes no sense.  Allowing posts might let some negative comments in, but don't you want to know what the public thinks of your brand?  The whole reason you are using Social Media is to engage with your customers and future customers.  If you put out the "Shut up and listen" vibe, they will run for the hills and give their attention and their money to someone else.

If you have any to add, post it in the comments.  I'd love to add to my list.

Facebook Page vs. Personal Profile

I'm writing this, because I witnessed a peer in Social Media Marketing promoting a client's new "Page".  Their page was really a profile, and I was amazed that they were not given better guidance.

Page. Profile.  They look similar, but they are vastly different.  If you are creating a presence for your business, do not make the mistake of starting a Personal Profile on Facebook.

What's the big deal? Well, let's say you create the profile.  You manage to manipulate your business name into the space where a first name and surname are normally placed.  You get fans, actually they are showing up as "Friends".  Next thing you know, someone reports you to Facebook for violating their Community Standards.  You are not a real person, you are a business.

Profiles are for REAL people. Pages are for everything else, or real personalities, politicians, celebrities, etc.  Facebook has strict guidelines for setting up a Page verses a Profile.  Personal profiles have access to tons of private information from their friends.  Information that your clients and customers don't want you to have.  As a profile, you have access to every post, photo, and comment that they make available to their friends.  I am a big fan of Mashable, but I don't want them to know what I did last night.   Not cool, not cool at all.

While your business page limits you from seeing your fans private information, what you do get are insights into your fans activities, on your page.  You can track the popularity of your campaigns and posts.  You are using your page to build relationships, so it's important to know what your target audience likes.

If you are creating that presence on Facebook and you don't have the luxury of hiring a Social Media Professional to help you, do some basic research. If you do hire a "specialist", make sure they know what they are doing.  It would be a shame for all your efforts to go down the drain.

Facebook offers step by step instructions, under Create a Page. Check them out.

How To Throw A Party

Conversation. Generally, it involves more than one person talking.  Unless, you count my Aunt Betty, who could carry on one heck of a conversation with herself, all day long. I digress.

Social Media, emphasis on the social.  Think of your social media sites like a backyard BBQ.  You've invited people you know, many of them  well, and some who you'd like to get to know better.  The party gets some new faces, too. "Sure, bring a friend! The more the merrier."  No problem, you have plenty of burgers and hot dogs to go around right?

How do you get everyone to feel comfortable at your virtual party? You visit and ask questions.  What questions?  For the friends you know, it will be about what matters to them.  Family, work, hobbies.  For those who you just met, the questions will be geared to get to know them better.  As a good host, you are going to ask them questions so they open up and begin to feel comfortable.

Think about a party you've been to, where the host monopolizes the conversations.  It's all about them.  Me, me, me.  You are looking for an excuse to leave.  You are wondering why you came at all.  The next time they invite you, your calendar is full.

If you want to keep your fans, followers, friends, you've got to encourage them to talk to you, and to each other.  How do you get new faces at your "party"?  "Hey Jill, why don't you come with me to Maria's?  She throws the best parties."  If they share information about you and your business, you will gain more potential customers and donors.

Conversation starters in the Social Media setting:

• Ask Questions.  If you have problems thinking of a good question, make it a yes or no.  "Yes or no, I ask my Facebook fans quesitons?"
• Provide interesting topics.  Your agenda is to sell something.  The people who follow you, are doing it because they find something valuable about you.  Give them something they might want to share.  Remember, you are the host of the party, entertain them. Don't forget to ask a question.
• Pictures. Worth a thousand words, right? Again, ask a question with your photo. 
• Get them talking.  Ask for stories, photos, videos.

This is the most important part of this my blog post today.  You have to give people a chance to talk.  If you have social media accounts for your business, you have to allow the public to post. Limiting engagement will put people off your brand.  If you are afraid of negative comments then you may have bigger problems.  Check the settings on your page and allow conversations to get started.  

So, get out there and get your Party Started!

Don't miss my workshop "Timeline Tips & Tricks: Get the most out of your Page" on April 24. Register here.

Take A Picture, It Lasts Longer: Using Photos to Increase Engagement

I'm trying to think of the last time I heard the phrase,  "Take a picture, it lasts longer."  I keep thinking of some pissed off guy getting in the face of someone who is staring at them.  Jersey Shore type accent, no, I don't watch that show.  Remember? I'm more of a "Big Bang Theory" gal.

A picture does last longer.  We love to look at photos. How many times do you do a search and click on images?  I know I do.  When I'm looking for a new recipe, the one with the best picture always gets my first click.  It works that way on the social sites I market for. Photos, especially multiple photos, always get attention.

• Posts with a photo or photo album generate  120% to 180% more engagement according to Facebook's internal data.
• Upwards of 250 Million photos are uploaded to Facebook every day.

I talked about the  Facebook Cover Photo last week (check it out here).  Putting some thought into that, is necessary.  We can't stop there.  Your customers are dying to see you.  SEE you.  Who are you really?  What goes on over there?   Pictures connect us.

Think "Story Time".  What is the key ingredient for a successful story hour at the local library?

• You have an audience. Yes, a group of fidgeting preschoolers, so you better keep them engaged. 
• A great short story. You have characters, A Setting, The Conflict, and The Climax.  Short, simple, perfect. 
• Pictures. Big, Colorful Pictures.

Your audience is not a group of preschoolers, I know. I don't care how old they are, people love pictures.  When you are at an office for an appointment and waiting, what makes you pick up one magazine to read, instead of another?  I'd take bets on the cover photo.  Coffee table books are still popular, and what are they? Big Picture Books for adults.

Here are my Mutt Tips for creating vivid content with photos. Grab the attention of your customers, clients or donors. 

• Get a camera.  Your cell phone's camera will do just fine.  If you are looking to get some quality photos, well invest in something better.  Hiring a photographer is a wise choice if you are planning a campaign, but the important thing is to take the pictures.
• Action.  How many stories have pictures where everyone is posing?  Catch your business in action.  I read a post from a local restaurant recently that gave me a fact about how many different kinds of pasta there were.  You know what would have really engaged me?  A photo of one of the chefs preparing a pasta dish.  Yummm, I'm going there for lunch, right?
• Showcase your fans. Encourage them to post photos.  Run a contest. (Follow Facebook's guidelines, though.)  Then follow up and comment on the photos, share them on your page.  They love it, their friends love it. All of a sudden you have more fans for your page. That means more leads and potential business for you.  
• Permission. Taking photos of customers?  Get their permission.  While the Privacy Laws permit you to take photos in a public place, it can get sticky.  You want to be considerate of your customers, anyway.  Usually, people have no problem being in your photos. The permission doesn't have to be full of legal jargon, but you do have to be clear on where you will be using the photos. I found a toolkit that you could easily change to use for your business.

Just because you are a small business or organization, it doesn't mean you can't tell a good story.  Keep those fans engaged, get them talking.  

Need some additional ideas?  Give me a call. I use, a Nikon D5100 as well as my Android Smart phone, and will travel.

Don't be afraid of the Big Bad Cover Photo

Crazy Mutt searching for some Cover Photos

I was on a mission this past week.  I was determined to find some cool new Cover Photos and feature them on my Facebook page for Crazy Mutt. I was also determined that I would feature local businesses and non-profits. Little did I know, I had my work cut out for me.  Sometimes, I forget that I am "Social Media" fanatic (my 13 yr old's words).  The day the new Timeline came out for our personal profiles on Facebook, I was all over it.  Same goes for my Crazy Mutt page.  I love the way it looks.  I get to feature my photography.  The Cover Photo is a like a billboard.

Do you know how much Billboard advertising costs?  Okay, so I can't tell you that.  It's been a few years since I've priced them (yes, I really have).  The Cover Photo is a unique way to show your business' character and it can cost very little and for many can be produced for nothing but your time.

So, why was it so hard to find local Cover Photos to feature?  Is everyone planning some fabulous unveil?  Actually, that may be true for some.  More realistically, the business owners and non-profit staff are stretched too thin and this is just one more thing to worry about.  It will be unfortunate if they don't think of something to feature before the switch over by March 31.  I've seen a few who did switch but didn't have a Cover Photo.  Such a waste of prime advertising space!  I hope to find more this coming week.

Here are some facts about a Page's Cover Photo:

• Size your Cover Photo to 851 x 351 pixels.  If you don't you will have to slide it around and you may cut off something you want to include
• Don't just post a larger image of your page's Profile Picture or logo.  Your page profile picture will be in a smaller square on the lower left portion of the Cover Photo.  Use the Cover Photo to say "Bazinga!" look at us! (If you caught my "Big Bang Theory" reference, you just earned extra points).
• Speaking of your Profile Picture, check the size.  Does it fit in your the space?  Make sure you are using a high quality image that scales from 180 x180 pixels to 32 x 32 pixels thumbnail image.  This is the image that follows your business or organization's Facebook posts on news feed stories, ads, and featured stories.
• Use original or royalty free photography or graphic design to which you own the rights.
• Do not include any "call to action", such as "Like Us" or "Donate".  
• You also need to leave out any contact information.  The new timeline design has "About" directly below your profile pic.  This is a great time to check your about information and edit as needed.
• The Cover Photo is not the place for offers like coupons, prices or product information.
• Have some fun, be creative!  Like I said, this is your Billboard.  A great thing is that you can change it... believe it or not, change is a good, good thing.

Need some inspiration?  Mashable has a great slide show of some larger brands new Cover Photos.